Privacy Statement

Italian Boutique Data Protection Statement

1. Cookies Unrelated to Online Advertising
When you visit our websites, we place information on your computer in the form of a cookie, which is recognised automatically the next time you visit. A cookie is a short piece of information in text form that is transmitted as a Hypertext Transfer Protocol header. The cookie is either sent from the web server to the browser or generated by scripting (such as JavaScript). Cookies allow us, for example, to adapt a website to meet your interests. If you do not wish us to recognise your computer again later, please set your web browser to delete cookies from your computer, to block all cookies or to warn you before saving a cookie. However, you may not be able to avail of the full scope of Italian Boutique functions.

Italian Boutique uses the following cookies (unrelated to online advertising):

a) Session cookies (e.g. for account access security) or functional cookies (e.g. to preserve the functionality of navigational elements, for help texts, AB tests);

b) Language or regional settings cookies (Italian Boutique uses these to store the country, currency or language settings with which Italian Boutique’s websites should be displayed).

2. Other Plug-ins and External Services
Italian Boutique’s websites may contain other plug-ins. The plug-in is the responsibility of the provider in question (e.g. Google+, Pinterest, Twitter). The plug-ins installed are marked with the relevant logo, e.g. a Google or Twitter logo.
A visit to the Italian Boutique websites may execute these plug-ins. This can mean that information about your visit (particularly the IP address) is forwarded to the plug-in provider and stored by said provider. If you are registered with one of them, and logged in, your visit to Italian Boutique’s websites can be assigned to your account. If you click on the plug-in, third parties can see this. This information is also sent directly to the plug-in provider and stored there. You can prevent being identified by logging out of the account you hold with the plug-in provider – and, if necessary, deleting the cookies – before you visit the Italian Boutique websites.
Italian Boutique cannot control the scope of the data that each provider collects using the plug-in, or how it uses it. Italian Boutique would like to refer you to the data protection provisions of the provider in question, if there are any. Often, the provider offers settings to allow users to decide how of their data should be handled. We recommend that you find out about the type, scope and purpose of the collection and use of personal data directly from the provider, as well as about any processing of data that may take place outside the EU:
- Google+
This social network is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google+ button can be identified by the “+1″ icon. You can see the Google+ data protection policy here:
- Twitter
Twitter is a microblogging service offered by the American company Twitter, Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107). You can see the Twitter data protection policy here:
- Pinterest
Pinterest is a social network of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. You can see the Pinterest data protection policy here:

3. Google Analytics
Italian Boutique works with Google Analytics: Google Analytics is a web analysis service from Google Inc. Google Analytics uses cookies, which are text files that are stored on your computer and which allow your use of the website to be analysed. The information generated by the cookie regarding your use of this website is generally transmitted to and stored on a Google server in the United States. IP anonymisation has been activated on Italian Boutique’s websites, meaning that the IP addresses of Google users within European Union member states or in other states that are party to the EEA Agreement are truncated before being communicated. Only in exceptional circumstances is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about activity on the website for the site owner and to provide additional services connected to website use and internet use. The IP address transmitted by your browser through Google Analytics is not merged with other data by Google. You can prevent the storage of cookies by means of a browser software setting; however, if you do so, you may not be able to use all the functions of this website. Furthermore, you can prevent the recording of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by installing the browser plug available at the following link:
The current link is:

4. Consent to the use of AdRoll Remarketing
As you browse , advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, 
AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with . The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll and their partners targeted advertising. 

5. Agreement to the Use of Data for Purposes of Italian Boutique’s Own Advertising or Market Research
You agree that we can collect, process and use your personal data for our own advertising or market research purposes, but in particular for needs-led design of the goods and services offered by us and third parties on Italian Boutique’s websites. We can collect, collate and use your data, along with that of other members, in anonymised form in order to improve our services, pages and advertisements.

6. Agreement to Receive Marketing Emails and the Italian Boutique Newsletter
If you agree to the receipt of marketing emails or newsletters (e.g. when you register or during a later log-in), you thereby agree to receive the Italian Boutique Newsletter containing content chosen by us, or emails with advertising, at the email address that you have supplied to us. Italian Boutique newsletters or marketing emails may appear at regular or irregular intervals and, in addition to information pertaining to Italian Boutique, may contain offers from Italian Boutique members or third parties.
You can unsubscribe to marketing emails and newsletters at any time under My Italian Boutique or via a link in the email in question. 

7. Agreement to Targeted Advertisement Insertions and the Use of Tracking Cookies for Advertising Purposes
During the use of Italian Boutique websites, cookies or code snippets related to online advertising are placed on users’ computers (see the information on cookies in general and/or those unrelated to advertising at number 5 above), or the user can be identified by means of his/her log-in. Italian Boutique records information regarding your activities on Italian Boutique websites (e.g. surfing behaviour, items you have looked at or placed on a wishlist, links you have clicked on). We would like to use this information to make your experience of Italian Boutique more pleasant or to show or inform you of items, offers, promotions or advertising that may interest you.
Italian Boutique places its own ads or works with external partners to place and optimise its own or third parties advertisements. These external partners may place a cookie on your computer, for example if you visit Italian Boutique websites; however, no personal data such as name, address or date of birth will be collected, stored or transmitted. Recording of complete IP addresses is also prevented. Below you will find the most important external partners used by Italian Boutique, together with their data protection information and the options they offer to refuse usage-based advertising and deactivate the associated data collection. You can also delete the cookies from your browser at any time and so prevent future advertising based on them. 

You hereby agree that we may show targeted advertising (e.g. on our website or in the Italian Boutique app) and place an associated tracking or partner cookie or code snippet – or allow a third party to do so – that allows targeted advertising to be shown, for example advertising relevant to your age group, your location or to products that you have looked at, recommended, bought or sold (this is known as remarketing, retargeting or behavioural advertising). However, if you see advertising of this sort, it does not mean that we have provided the advertising parties with personal data such as your name, address and date of birth; IP addresses are truncated. 

8. Disclosure, Deletion and Blocking of Data
You can view, edit and, if desired, delete your data and settings under “My Italian Boutique”, and then under “My profile”. You can have your first name and surname changed by our customer service department.

Furthermore, Italian Boutique will disclose, free of charge, the data held on the querying party, either electronically or in writing. Before we disclose such information, we may require that documentation be provided to establish the identity of the querying party.

Blocking and deletion of data is carried out in accordance with legal requirements.

9. Protection of Your Data, Security
We use the usual standard security procedures, including encryption, passwords and physical security to protect your personal data from unauthorised access and disclosure and to prevent annoying communication (spam). The information on your profile is stored on a secure server and protected by a firewall.

10. Revocation of Agreement, Refusal of Advertising, Market Research or Opinion Polling
If the use of personal data is based on your agreement, this agreement can be revoked at any time; the revocation, however, will only apply to future use of the data. You can revoke this agreement by an email to [email protected] . Revocation of your agreement may mean that certain services are no longer available or that your usage relationship with Italian Boutique is ended. We retain the right to place our data protection activities on a legal basis at any time.

You can also refuse the use of your data for the purposes of advertising, market research or opinion polling at any time – the simplest way to do so is via an email to dataprotection@Italian Doing so will not incur any greater costs than the transmission costs included in the basic tariffs. Every time we use your data for these purposes, we will remind you of your right to refuse such usage and/or provide you with a simple means of unsubscribing (e.g. a link).

11. Change
As technology advances, we will also adapt our data protection statement. We will add changes to this page in good time, and, if necessary, ask you for fresh agreement.

All the same, you should view this page on a regular basis in order to find out about the current status of the data protection policy.

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